• by Tobi Elkin  @tobielkin, February 24, 2016

Day 3 of MediaPost's Programmatic Insider Summit on Wednesday concludes with a keynote conversation between Steve Smith, editorial director, events at MediaPost and Christian Baesler, president, Bauer Xcel Media. The topic? "Programmatic Brand Building: The Making Of A High Quality Programmatic Advertising Strategy." The Summit, entitled "Challenging The Machine: The Game Changers of 2016... And Beyond," concludes today in Phoenix.

Other highlights for Day 3: Panels on "Solving For Mobile Matching" and "Digital Video: Too Much Choice, Too Much Data?"

Even if you're not with us physically, tune in to the live stream at 8:45 a.m. Mountain Time -- that's 10:45 a.m. ET. Here's the link: https://www.mediapost.com/programmaticinsidersummit/live/