• Campaign, Wednesday, February 24, 2016 6:06 AM

The average issue readership of the Northern & Shell-owned tabloid was an estimated 777,000 in the year to the end of 2015, figures showed - down 28% from 1.079 million the previous year. The Guardian was the only daily newspaper to show an increase in readership of 8.8% to 814,000 in 2015. All other dailies fell year-on-year, with the biggest falls for the Daily Star (down 20% to 808,000) and the Daily Mirror (down 19% to 1.85 million). The Sun remains the most well read daily tabloid but suffered a 16% decline.

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