Elizabeth Line Announcement Gets Positive Social Response

Crossrail's rebrand to the Elizabeth Line, in honour of the current monarch, has garnered a largely positive response on Twitter. The new name was announced Tuesday by Transport for London at Bond Street Station, where the Queen was presented with a commemorative Elizabeth roundel, and met those involved in the construction of Crossrail. TfL's PR team told PRWeek the idea was generated by the in-house marcoms and design teams with no external agency support.