Commentary

Clickpicks: AAF.org

The American Advertising Federation is a nationwide network of ad professionals, from agencies to local advertising clubs. Its website, www.aaf.org, is a comprehensive look at the organization, the events it sponsors, and initiatives it promotes. The main page has links to news, upcoming events, and streaming media.

AAF.org covers government affairs and reports on the AAF lobbying efforts to protect and foster advertising. The site also profiles the organization’s promotion of and commitment to multiculturalism and diversity in the advertising industry.

The corporate section of the site explores how AAF brings together advertisers, agencies, and media to yield creative business solutions. This section has a list of the AAF’s corporate members and provides links to nearly half of them. The corporate section also includes a write-up on AAF’s Great Brands campaign.

AAF.org has a comprehensive job search, as well. The AAF Online Job Bank is part of the Community Career Network, an Internet network of job sites composed of professional and trade associations, industry publications, media outlets, and educational institutions.

Naturally, the site features a way to join the organization online, and offers three tiers of membership (Corporate, Club, and College Chapter). However, the site isn’t just a member site, or a site that has a few bells and whistles for nonmembers; it is useful to everyone, and. Overall, AAF.org is a site in step with the organization’s tagline: “The unifying voice for advertising.”

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