Around the Net
Trinity Mirror Plans GBP5m Campaign For New National
- The Guardian, Friday, February 26, 2016 7:11 AM
Trinity Mirror is to launch a GBP5m ad campaign to publicise its new newspaper the New Day, including a heavyweight TV push. The upbeat campaign, which uses the strapline “Seize the New Day,” includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.
