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Trinity Mirror Plans GBP5m Campaign For New National

Trinity Mirror is to launch a GBP5m ad campaign to publicise its new newspaper the New Day, including a heavyweight TV push. The upbeat campaign, which uses the strapline “Seize the New Day,” includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.

Read the whole story at The Guardian »

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