Programmatic video ad platform TubeMogul released its earnings for fourth-quarter 2015 Monday. Among the highlights, the company beat estimates,
pulling in $59 million in revenue for the quarter, above an estimated $52 million -- an increase of 62% over fourth-quarter 2014's $36 million in revenue.
Last year, the company saw $180.7 million in revenue, an increase of 58% from 2014.
On the earnings call, TubeMogul CEO Brett Wilson said the company, which launched
its programmatic services for linear TV a year ago, saw programmatic TV (PTV) account for more than 10% of spend in Q4, and it exited the year with PTV spend at nearly a $60
million annual run rate. Wilson said that success exceeded the company's expectations and that the company will continue to invest in its programmatic TV capabilities.
"TV remains the
dominant brand advertising medium and is the largest chunk of most major brand marketer's media plans," said Keith Eadie, CMO, TubeMogul, in an email.
The report said spend in
non-desktop pre-roll collectively grew more than 550% year-over-year, accounting for 37% of Q4's total spend. Also worth noting: 82% of TubeMogul's platform services campaigns included at least two
screens.
On Monday, the company also announced it would refund clients that purchase ads deemed fraudulent by third-party measurement and blocking
company WhiteOps.
Earlier this year, TubeMogul hired sales and engineering executives, and in November 2015, Real-Time Daily reported TubeMogul grew its revenue by 70% to $46.5 million in Q3 in its sixth quarter as a public
company.