Trinity Mirror marked its launch yesterday of the first national newspaper in three decades with a sharp decline in revenues and profits across its other publications. Simon Fox, the chief
executive, claimed there was a gap in the market for The New Day, despite falling circulation at the group’s national titles, the Daily Mirror, Sunday
Mirror and Daily Record, and 160 regional titles. Two million free copies of The New Day hit the streets yesterday. From today the cover price will be 25p, rising
to 50p in two weeks.
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