Asia
Pacific digital music provider Tuned Global announced on Tuesday its
digital audio inventory (served on its music streaming apps) wlll be available on Triton Digital's
programmatic audio exchange, a2x.Under the partnership, advertisers will be able to reach targeted audiences in Australia, New Zealand, Southeast Asia and
the U.S. in real time.
Benjamin Masse, SVP and GM-advertising, Triton Digital, said in an email that his company is "thrilled to add [Tuned Digital's] inventory to a2x, and to
help them provide a seamless and engaging listening experience for their audience, inclusive of relevant, meaningful ads."
Tuned Global will also use Triton’s Tap (Triton
Advertising Platform) OnDemand to insert mobile ads within on-demand playlists or interactive radio stations.
Tuned Global's content partners include Universal Music Group, Warner Music
Group and Sony BMG. Its solutions include TunedPlay, a music streaming service; TunedDirect, a music downloading service; TunedConnect, music APIs and libraries; and TunedFlow, a
radio Internet service.
In January, Triton Digital partnered with Audio.Ad, a digital audio ad network serving the Latin America and U.S. Hispanic markets, Real-Time Daily reported.