Great story by Venturebeat on the how ad blockers are leading game developers to find other ways to get players -- including collaborating with Roostr.tv, "a marketplace where developers can pay
YouTubers to make content featuring their mobile games. Each Roostr.tv partner gets a unique link as part of their advertising campaigns, and they get paid a set amount for each person
who installs the game using that link. For developers, this creates a way to avoid paying $4.23 on average for a new player that may not spend a lot — or anything — on their game.
That’s a record high rate, according to industry-tracking firm Fksu. And Roostr claims that it can take that ad buy and turn it into players who tend to have a higher lifetime value."
Read the whole story at Venture Beat »
