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Leap Day's Impact On Paid Search, Ecommerce

ChannelAdvisor says an extra day can add approximately 3.5% to 4% extra sales volume to the month. Paid search benefited by 4%, comparison shopping engines by 4.9%, and Google Shopping benefited by a leap of 2.6%, while other third-party marketplaces saw an uptick of 5.2%. The numbers also highlight percentage increases for eBay and Amazon.

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