The Email Sender and Provider Coalition (ESPC) gained another partner in its fight against email spam and deliverability issues on Wednesday with the addition of Adestra.
The Oxford-based marketing and email technology company will join the collaborative group of email marketers and providers in its continued development of email marketing guidelines and best practices. Adestra will join a group of fellow ESPC email companies including Act-On Software, Constant Contact, Return Path and Oracle.
Founded in 2012, the ESPC is an industry group that aims to create solutions to combat spam and deliverability issues through legislative advocacy, technology development and standardizing industry practices.
The ESPC’s work is especially important considering that global email deliverability rates dropped 10% in 2015, per Return Path.
Ryan Phelan, vice president of insights at Adestra, will join the ESPC board of directors.
"Email is experiencing a fantastic and well-founded resurgence as the cornerstone of a brand's digital communications strategy," states Phelan. "That's why the ESPC is more important than ever. Their efforts to share industry-leading best practices and emerging email deliverability standards will help all marketers and email service providers improve the trust, performance and reliability of their campaigns. We're honored to be part of this prestigious group."
"We're very happy to have Adestra join the coalition and to have Ryan's thought leadership on our board," states Jim Campbell, director at the ESPC. "For more than a decade, they have made significant investments in both their software platform and the customer experience. I think they will bring a unique and valuable perspective to ESPC."
Adestra most recently raised a $7.2 million Series A funding round to expand into the United States, lead by the UK-based Business Growth Fund.