BIZ DEV: Deveney Awarded New Mexico Tourism Department Contract

Following a RFP in 2015, Deveney was named agency of record for the New Mexico Tourism Department, the state's tourism entity. The agency is contracted to work with New Mexico through 2017. Tucker & Associates of Dallas previously handled the account. "We are thrilled to bring Deveney on board and have a partner to help share stories of New Mexico's incredibly unique culture, cuisine and experiences with a wider audience," said Heather Briganti, communications director for the New Mexico Tourism Department. "Working with Deveney, we will be able to amplify our advertising message through earned media and make an even greater impact, ultimately driving more travel to the Land of Enchantment." New Mexico Tourism spent $2.1 million on measured media in 2014 and $1.3 million the first nine months of 2015, according to Kantar Media. Additional Deveney clients include Louisiana Office of Tourism, New Orleans Conventional & Visitors Bureau, Ruth's Chris Steak House, Arnaud's, Windsor Court Hotel and PalmBeach3.

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