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London Promotes Itself To North American 'Superfans'

London & Partners has launched a campaign starring "super fans" taking part in experiences ranging from the Queen's 90th birthday celebrations to Harry Potter and the Cursed Child. Activity, created by The Brooklyn Brothers, is targeting the North American market and is being run by London & Partners, the Mayor’s promotional company for London, in collaboration with the GREAT Britain campaign, British Airways and Hilton. 

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