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New CBBC Logo Unveiled

  • The Drum, Tuesday, March 15, 2016 6:12 AM

Children's broadcaster CBBC has revealed a new logo and identity, moving away from the green decals that have served it for almost a decade. The new logo falls far short of legibility, with Cheryl Taylor, controller of CBBC, admitting "it doesn't scream 'children's TV'." Taylor added: "Today we wave goodbye to our very hard worked green and black logo and say hello to a colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape."

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