Some 66% of global respondents say most ads in VOD content are for products they don’t want, according to Nielsen.
Another 62% who watch VOD say online ads displayed before, during or after VOD programming are distracting, and 65% wish they could block all ads.
Still, most say they “don’t mind getting ads if I can view free content.” That’s the case for 68% of consumers in North America; 60% in Latin America; 59% in Asia-Pacific countries; and 53% in Europe.
About 50% of people in North America, Asia-Pacific, and the Middle East/Africa say they don’t mind getting ads for recent purchases already made. But this percentage is far lower in Europe, at 34%.
Nearly 60% of global respondents favor watching VOD programming because it is less expensive than programming via a cable or satellite service. Still, nearly 70% say they have no plans to cancel their existing traditional service.
Younger TV consumers watch more VOD programming per day -- short- or long-form programming -- than older users: 49% of those age 15-to-20 and 48% of those 21-34. Thirty-eight percent of older viewers 35-49 watch VOD daily; 26% of those 50-64 and 21% of those 65 and older.
The research comes from a Nielsen survey in the third quarter of 2015 -- August 10 through September 4 -- polling more than 30,000 online consumers in 61 countries.