Apple has announced a range of new straps for its Watch, at the same time as it slashed the price for the best-selling smartwatch on the market. The Apple Watch is now "the top-selling smartwatch in the world," said Tim Cook at the company's first ever March product launch event. Cook went on to reveal a range of new woven nylon straps in a rainbow range of colours, before announcing that the Watch's price would come down by GBP50. It is now available to buy for GBP259.