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Vice Media ComScore Feb. Tally Falls, A Lot

  • Variety, Tuesday, March 22, 2016 11:49 AM

Vice Media's Web traffic tumbled 17.4% in February, according to comScore new figures but the slide might be caused by a "traffic assignment" arrangement that actually is suppose to improve the numbers backfired instead. The inventory that Vice makes available to media buyers is actually a combination of its own website,, and a collection of other Web properties Vice doesn’t really own or operate, such as and Those sites' traffic gets counted with Vice's so if they fall they can hurt Vice.

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2 comments about "Vice Media ComScore Feb. Tally Falls, A Lot ".
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  1. Bob Gordon from The Auto Channel, March 22, 2016 at 2:33 p.m.

    more bullshit from the bullshitters can a buyer byuy a site when they dont buy that site?

    an exaple of the fuc---g up of media... thans no nothings...

  2. Paula Lynn from Who Else Unlimited, March 22, 2016 at 5:03 p.m.

    Also, VICE is a channel over 100 on "the dial", harder to find and many people will find something else to watch before they get there. Plus, I am not sure what cable package in which they are included. You need an algorithm to figure out what package has what from Comcast which is more like a 3 dimentional chess board.

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