The U.S. Hispanic Market Packaged Facts, September 2001 Online Delivery $2,799 The 35.3 million Hispanics living in the United States now make up the largest minority population segment in the country. The report analyzes the consumer behavior of Hispanics, including their shopping behavior and buying patterns. The report provides an overview of Hispanic media, including television, radio, print and online media. The marketing and promotional approaches and selected advertising campaigns of major companies active in the U.S. Hispanic market are reviewed, and case studies of Hispanic marketing strategies are provided. www.marketresearch.com
Online Marketing Report EMarketer, October 2001 PDF $795 The Online Marketing Report is the ideal overview for businesses that are not wondering if they should incorporate e-marketing into their business plan, but rather how they can. eMarketer’s Online Marketing Report is a comprehensive review of the components falling under the online marketing umbrella—email and viral marketing, online advertising, customer relationship management and personalization, to name a few. Ideally suited for small- to medium-sized enterprises and small office/home office establishments struggling with how to incorporate e-marketing into their business plans, the report provides important analysis of the main components of marketing online and encompasses a host of initiatives utilizing the internet. www.mindbranch.com Wireless Internet Report ARC Group, November 2001, $3,450 ARCs third edition of the Wireless Internet Report addresses the core technical and strategic factors that continue to set challenges for the industry, and charts the changing course of the wireless internet. Aside from the success of I-mode in Japan, however, the early years of wireless internet adoption have been marked by significant problems. Successful penetration of mobile Internet services on a mass market basis is still some way off and lead players have been exercising caution, as they consider their approach and plan their next move. But the recent announcement of the launch of 3G mobile systems, and the growing availability of 2.5 G handsets is a clear sign of the market’s future potential. This creates both opportunities and challenges for the major players. www.mindbranch.com
Smart & Internet Appliances Cahners In-Stat Group August 2001, PDF or Print $1,995 What do consumers really think about Internet access devices and what will make them decide to purchase one? This report focuses on Internet use, smart appliances, Internet appliances, and home networks. It reveals what types of consumer electronics products consumers own, how many hours per week consumers are spending on the Internet, primary uses of the Internet at home, type of Internet access consumers have, and how much are consumers are willing to pay for these services. www.mindbranch.com