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Turner Invests In Mashable

  • The Drum, Friday, April 1, 2016 6:19 AM

Turner, parent company to networks including TNT and TBS, has spearheaded a $15m investment into digital publisher Mashable. The partnership will give Turner the opportunity to distribute some of its programming to Mashable's large digital audience. According to Mashable, its site has 45 million monthly unique visitors and it has 28 million followers on social media. It will also allow Turner to leverage Mashable's Velocity graph, which uses predictive analytics to determine which posts will perform best.

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