• by Nina Lentini , April 4, 2016

If it’s Tuesday, this must be New Orleans.

That’s what the Big Easy would like you to think as it promotes its #HappyTuesday social media campaign.

New Orleans’ #HappyTuesday campaign recently launched with a live-response social media campaign, bolstered by digital and traditional media. Select Twitter users who complain about Tuesdays will be surprised with a response that will aim to make their Tuesday happier and encourage them to visit New Orleans to celebrate Tuesdays.

The New Orleans Tourism Marketing Corporation chose to focus on Tuesday, citing BuzzFeed’s listicle of why Tuesdays are worse even than Mondays, e.g., “17. It’s the Murphy’s Law day of the week.”

As part of a novel campaign to encourage early to mid-week visitation to the city, the New Orleans tourism industry is offering special prices, discounts, and experiences for those who stay between Sunday and Wednesday. 

Featured in the responses to audiences will be information about New Orleans’ food, music, culture, art, history, and entertainment; some with custom messages from New Orleans personalities that include among others: Mardi Gras Indian "Big Chief" David Montana, actor Bryan Batt, and musician Dr. John.

A drive market media and national travel media blitz will follow the launch in Baton Rouge, Lafayette, Shreveport, and Lake Charles, La.; Beaumont and Houston, Texas; Biloxi, Gulfport, Jackson, and Hattiesburg, Miss.; and Mobile, Ala.

To enhance the live-response social media campaign, integrated media will include a BuzzFeed partnership, an Influencer marketing program and email marketing.  Weekly #HappyTuesday e-blasts will include an events and promotions calendar that links to a #HappyTuesday destination page on GoNOLA.com.

NOTMC’s agency of record, 360i, along with Spears Group , Communify and social media firm, FSC Interactive collaborated on the campaign across all platforms.