"An outsider to the ad industry could be forgiven for thinking that 'programmatic buying' is the Madison Avenue equivalent of using electronic trading to trade subprime mortgage securities." That's
how TubeMogul's Brett Wilson begins this
AdExchanger post, in which he pooh-poohs the idea of "associating software with quality of media," and "blaming programmatic for something like
bad viewability rates."
In fact, he writes, "The benefits of consolidating all ad budgets through software are clear," including "improved campaign performance from automated optimization
and unified reporting."
Read the whole story at AdExchanger »
