Anomaly hired Omar Quinones as group strategy director. Quinones joins the agency from CP+B in Miami, where he led the Strategy Department on all the agency's accounts. He most notably lead global
work for American Airlines and Infiniti in Latin America. Prior to that, Quinones worked at the Boulder office, where he led efforts on the award winning "You Know You Love It" U.S. Hispanic campaign
for Kraft Macaroni & Cheese. Before CP+B, he was a senior planner at The Vidal Partnership. At Anomaly, Quinones will serve as a part of strategy department's leadership team where will lead
several pieces of business including Converse and Campbell's. "We have reached a critical moment, both for the Hispanic market and for the marketing industry, said Quinones. "The cultural influence of
diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the
future."
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