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Tesco Swoops For Sainsbury's Customers As Brand Match Ends

Tesco is trying to poach customers from Sainsbury’s after Britain’s biggest supermarket said it would accept coupons from its rival’s recently ended ‘Brand Match’ scheme. Sainsbury’s is ending the Brand Match programme, which allow customers to claim money back on a wide selection of branded products if their shop would have been cheaper at Asda, from 27 April.

Read the whole story at Marketing Week »

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