Around the Net
Google Claims YouTube Ads Are More Effective Than TV
- The Guardian, Wednesday, April 20, 2016 7:36 AM
Google has attacked the effectiveness of TV ads and called on advertisers to massively increase the amount they spend on YouTube. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were far more effective than TV ads in driving sales.
