Around the Net
Asahi Deal Changes The Face Of European Beer
- Marketing, Thursday, April 21, 2016 6:02 AM
Japanese brewing giant Asahi Group is set to become the first Asian brewer to gain a significant foothold in Europe, after it reached a deal to acquire the Peroni, Grolsch and Meantime brands from AB InBev. Analysts believe AB InBev’s main motivation for the takeover was SABMiller’s strong position in developing regions like Africa, where it is underrepresented.
