Criteo Picks Integral Ad Science For Brand Safety

Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. 

The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.

“The quality of the sites on which our ads are displayed is of paramount concern to both Criteo and our clients," stated Aly Nurmohamed, VP-global publisher strategy, Criteo.

Criteo, a Paris-based retargeting firm, announced revenues exceeding €1 billion in 2015, Real-Time Daily reported. The company will focus on innovation, mid-market client expansion and growing in Asia this year, said Criteo's Eric Eichmann, who became CEO in December 2015 after serving as president and COO.

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Integral Ad Science made headlines recently when Facebook announced it as a partner for ad viewability verification. The company will offer its viewability solution to support video and display campaigns running on Facebook on desktop and mobile.

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