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YouTube Launches 'Snackable' Six-Second Ads

YouTube is launching a six-second ad format for mobile in a bid to adapt to changing consumer viewing habits and grab the attention of consumers who prefer to watch videos on their phones. The new Bumper ad feature, which features a six-second video format and will launch in May, was developed after brand research found that 50% of 18- to-49-year-olds turn to mobile to watch videos.

Read the whole story at Marketing Week »

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