• by Omari Matthew , April 27, 2016

Speaking on the OMMA SF panel, “Beyond Blocking: Building a Better Customer Experience”, Stephanie Mace, EVP, Customer Experience Strategy Director atMRM/McCann, mentioned that marketers are often missing from the conversation on ad-blocking. After years and years of trying to optimizing reach, agencies must now “retrain our clients to understand what’s really valuable,” she says.   

Check the rest of this conversation and more at our OMMA San Francisco page here.