Around the Net

Tubular Lab Measures Influence Of An Influencer

Tubular Labs hopes to find clients who need to the measure the potential impact of partnering with a particular video creator. The Wall Street Journal says, "Besides tracking engagement, Tubular is also looking for a better way to track how much time people spend on videos compared to the average clips on a given platform. The company will score individual videos and then calculate overall scores for individual publishers."

Read the whole story at Wall Street Journal »

Next story loading loading..