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Programmatic Is Dead, Long Live The Programmable Age

  • Forbes, Friday, April 29, 2016 6:45 AM
Writing in Forbes, AppNexus CEO Brian O'Kelley shares his view that the age of "programmatic" is dead. "We’re moving from the 'Programmatic Age' of its infancy to the “Programmable Age” of its future. The programmatic internet was built for the one-channel world of desktop web browsers and email; it automated the delivery of information, allowing you to post (to a web page) or send (via email) text and images, but little else. The programmatic internet was better than nothing, but it was clunky, inefficient, slow, and limited. The programmable internet is the very opposite: seamless, efficient, quick, hyper-intelligent, and infinite in its possibilities."

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