While the threat of ad blocking is widespread across the region--90% said they would consider using them--attitudes to advertising are varied in individual markets. More Australians (65%) are
put off by being forced to watch a pre-roll than Southeast Asians (45%). But those Asians are more disturbed by ads that are deemed inauthentic.
- The Drum, Friday, April 29, 2016 11:17 AM
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