Italian Publisher Blogo Will Use AppNexus Publisher Suite To Monetize Inventory
- by Felicia Greiff , May 6, 2016
AppNexus announced that Milan-based publisher Blogo will use the AppNexus Publisher Suite to offer its ad inventory across all demand channels and screens. “AppNexus focuses on what matters to us: developing cost-effective, sophisticated technology solutions and providing support that enable us to maximize our yield," stated Salvatore Esposito, Blogo CEO.
Blogo, owned by digital media company Populis, reports an audience of 15 million in the U.K., France, Spain, Italy and Brazil. With a team of 250 bloggers, Blogo's sites include Eletronicoblog in Brazil; Cotilleoblog in Spain; Autosblog in France; twowheels in the UK; and Tvblog in Italy.
Populis (formerly known as GoAdv) acquired Blogo in 2011 €6 million, and its other titles include Excite Europe, Cidade Internet and Blog.de.
