'Veranda' Dedicates Issue To Historic Preservation

Veranda, an interior design magazine owned by Hearst, launched a special issue this week dedicated to historic preservation.

The May-June issue (which hit newsstands Tuesday) marks the first time Veranda “has rallied both content and advertisers around preservation,” a spokesperson told Publishers Daily. The magazine will focus on this single topic with both print and digital efforts and will also host a forum called “Power of Preservation” at the historic Hearst Castle from June 3-5 in San Simeon, California.

Veranda’s special issue, “Historic Homes for Modern Living,” spotlights contemporary preservationists, like families restoring private estates and manufacturers reviving traditional millwork, ironwork, and textiles.

Veranda editor-in-chief Clinton Smith said in the magazine's Editor's Letter that his hope for the issue "will serve as a reminder that, while we needn’t mire ourselves in the past, we shouldn’t forget it either. Our future depends on it.”



The issue will also contain stories on garden conservancy, urban renewal and diverse properties, from a rural18th-century Louisiana cottage to a 1930s Art Deco house in the heart of Los Angeles.

Sponsors of the June forum event and the “Historic Homes for Modern Living” issue include Ann Sacks, Artesano Iron Works, Authentic Provence, Benjamin Moore, Bevolo Gas & Electric Lights, Brunschwig & Fils, Dennis & Leen, the Federalist, Francois & Co., Jamb, Jonas, JP Weaver Co., Officine Gullo, P.E. Guerin, Peacock Alley, Pindler, Sub-Zero and Wolf.

“The history and landscape of beautiful properties is part of Veranda’s DNA, and we believe this initiative will act as a catalyst for an important and ongoing industry dialogue,” stated Kate Kelly Smith, Hearst Design Group senior vice president and publishing director. “This is about bringing modern ideas, research and technology to preservation. Historic preservation is an important topic in all design conversations.”

Veranda has also given the initiative a digital hub, with a feature on the country’s most unique historic homes currently on the market and in need of preservation on www.veranda.com/historichomes.

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