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Local Search Association Acquires Ad-Builder

The Local Search Association announced Wednesday that it has acquired Ad-Builder, which provides cop-op advertising support and software for a range of media companies, agencies and brands. The nonprofit says Ad-Builder markets these services under the Recas and Creative Outlet brand names. The combined companies will provide leads for local media sellers, work to simplifying the process for salespeople to take advantage of co-op advertising, streamline the ad-approval process required by brands and manufacturers, and increase the number of brands and media providing co-op funding.

Read the whole story at Local Search Association »

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