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Heat-Mapping Technology Identifies Where Consumers Struggle On Web Sites

It's difficult to tell when a consumer has an issue with a particular part of a brand's or retailer's Web site other than abandoning the purchase and going to a competitor's site to complete the purchase. SessionCam believes it solves the problem with heat-mapping technology that helps marketers improve conversion ratesSupported by machine-learning techniques to automatically identify specific areas of a Web site where customers struggle, the technology helps experts identify, fix and optimize ecommerce sites.

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