Altitude Digital, a programmatic video platform for publishers, announced that Chris Coelho, Matt Douglas and Jawaan Wright have joined the company to help grow the number of advertisers buying
through the new Altitude ARENA Programmatic Video Platform, according to a release. Altitude has made a significant investment in the development of its technology to streamline the connection between
publishers and advertisers and has redefined the capabilities of traditional supply-side platforms (SSPs) with ARENA. These new hires join Altitude following the recent announcement the company has
secured $17.5 million of financing to further expand its technology and team. The platform allows publishers to independently manage their mobile and desktop video advertising.
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