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Consumers Are Backing Sustainability, Claims Unilever

Unilever's CMO Keith Weed said it is closing the "say-do" gap when it comes to consumers buying sustainable products, with its sustainable brands growing 30% faster than the rest of the business in 2015. Weed said that the strong performance of its sustainable brands is down to them "offering something that consumers want."

Read the whole story at Marketing Week »

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