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Do Split Testing Titles And H1s Have An Impact On SEO?

Tim Allen tells marketers that title tags and H1 tags have always been at the center of SEO, but tactics have changed. He wonders whether optimizing for these things still make sense with Google's PageRank, TF-IDF, Penguin and RankBrain. Skip down a couple of paragraphs to where he details a split test with a client. The post demonstrates how improving title tags and H1s can make an appreciable difference when optimizing Web sites.

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