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RNC Reserves $150 Million In Digital Ad Buys

  • AdAge, Tuesday, May 24, 2016 12:19 PM

The RNC is finalizing its largest digital ad buy ever, with $150 million of video inventory being reserved. The large sum is evidence that the Republican party feels Donald Trump will need substantial help with digital advertising in the general election. The ad buy includes dozens of partners, the largest of which is Google.

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