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The Facebookization Of Instagram Continues

AdExchanger reports that Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. "The program today comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media-buying services into the fold is the natural next move for Instagram as it tracks in Facebook’s footsteps, said George Manas, CEO of Resolution, an Omnicom-owned performance marketing agency and a newly minted Instagram ad program partner. Since Instagram shifted from a direct-buy model to a self-service, biddable model, Resolution has been talking with agency and product support teams to ensure it has an understanding of the "complexity" of the change, Manas told AdExchanger.



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