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Branded Content To Replace Advertising

With ad blocking increasing in popularity, especially among the younger generation, will bet on branded content to help fund its news site designed for educated Millennials, according to The Wall Street Journal. Mic, which recently launched a food section sponsored by McDonald's, has raised more than $30 million to create what it describes as a media company “built for the digital generation." Rather than banner ads, much of the company’s revenue has come from sponsorships as well as branded articles and videos.

Read the whole story at Harvard Business Review »

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