Around the Net
State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
- NYSportsJournalism.com, Friday, June 3, 2016 8:10 AM
State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.
