• by Gavin O'Malley  @mp_gavin, June 6, 2016

Players of games like "Overwatch" and "World of Warcraft" will soon be able to show off their talents to all their Facebook friends, thanks to an expanded partnership between the social giant and Blizzard Entertainment.

Per the new deal, the popular game studio will integrate Facebook Live into all of its PC games. Players will be able to log into Hearthstone, Diablo and other games using their Facebook accounts.

Adding Facebook Login should bring additional social functionality to Blizzard games and showcase Facebook as a platform for streaming game play.

Players can stream games, Blizzard is in the process of incorporating Facebook’s Live API in order to create its own “Go Live” streaming functionality for games.

Preparing for the launch of its latest game, "Overwatch," Blizzard enlisted Facebook and Instagram to help with a marketing push that included Carousel ads, Canvas, and Instagram Marquee.

By Facebook’s count, more than 650 million users play games connected to its platform, every month.

Although financially fit, Facebook needs people to share more personal posts, and it is betting on live video and continued app diversification to do so.

Facebook users are posting ample content, but mostly news stories and viral videos rather than personal fare. The latter is critical to the social giant’s health because it engenders far higher engagement levels and strengthens bonds among users. 

That is why a recent report, which found that original sharing of personal stories dropped 21% last year, is so troubling for Facebook. Overall, findings from GlobalWebIndex found that users are sharing less content than ever.

In response, Facebook has been eager to re-position itself as a live-video platform.

Indeed, it only began testing live video-streaming late last year, but is now planning to prominently place a live video tab right in its Messenger app.