Quandt previously worked for Disney’s (formerly YouTube’s) Maker Studios and will be based out of Los Angeles. Reiss joins from Zuus and Viacom and will be based out of New York.

The new hires represent something of a pivot in focus for Vadio. The company is more strongly toward monetization as more content platforms strive to host and create video content and advertising.

Quandt says that the biggest challenge for him in his new post is getting “good quality true video inventory at scale,” something just about everyone is trying to do.

As platforms begin to tap into the vast well of opportunity that lies beneath them, it’s “getting those different pieces aligned and going to market, that’s the challenge,” Quandt says. “But the path’s pretty well laid out.”

Vadio’s distribution platform doubled in size in the last six months, according to CEO Bruce Clemmer. Clemmer says that video will be incorporated into every major content destination in a much larger way in the future, calling it a much better way to interact with people, given a high level of engagement.

Music videos, in particular, get a lot of traction online, which makes them an excellent piece of content to monetize on various platforms.