Commentary

How Do You Define "Inactive" In Email?

It depends, of course. Every brand has to measure a number of parameters before determining when a user is really inactive. Our panel on "Searching for the Next New Thing" at the Email Insider Summit last week wondered aloud, when does inactivity mean your email approach isn't working? MODERATOR  Karen Peterson, Vice President, Marketing, Ancestry.com    PANELISTS  Kurt Diver, Manager of Delivery Consulting Services, Sendgrid, Morgan Kazan, Director, Email Marketing, Donorschoose.org, Ryan Phelan, VP of Marketing Insight, Adestra.

You can find the rest of this panel, and more, at our Email Insider Summit page here.

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Steve Smith is Editorial Director of Events for MediaPost

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