Think you spotted Donald Trump’s comb-over in this morning’s cereal? Frito-Lay’s latest consumer-engagement contest may be up your alley.
Cheetos’ fans are being encouraged to submit photos of “uniquely shaped” Cheetos — basically, ones resembling famous landmarks or people, or animals or objects.
Through Aug. 15, U.S. fans 13 and older can submit a photo of their special Cheetos shapes, along with a title and description of the snack piece, at CheetosMuseum.com.
Entries will be judged weekly based on visual interest, “buzzworthiness” and creativity. Each week for 10 weeks, one winner will be awarded a $10,000 prize and have his/her work featured on the “museum” site and in a real-life exhibit later this summer. Consumers will then vote from among the four weekly winners with the highest scores to determine a grand prize-winner, who will receive an additional $50,000, as well as glory on the site.
Cheetos has been promoting the contest on its social media channels with images of unique Cheetos shapes and embedded videos.
One video (below), featuring a guy showing off the Cheetos he has been collecting since he was a kid (including pieces shaped like King Tut, the Eiffel Tower, and a dolphin), has pulled 5.6 million views on Facebook alone in under two weeks.
Other promotional videos — also featured on the contest site — show kids and adults proudly displaying Cheetos shaped like Abraham Lincoln, the Loch Ness Monster, and the Statue of Liberty, among other familiar images.
P.S.: Don’t even think about Photoshopping. The official rules warn that if the sponsor determines that a photo was manipulated, the entrant/finalist will be disqualified, even if already announced as a winner.
Cheetos is also running an instant-win game in which paperboard replicas of Cheetos shaped like landmarks, animals, people or things have been seeded among specially marked packages; and a sweeps that is entered by sharing a Cheetos snack image on your Facebook or Twitter account and filling out a registration form.