The fairs tend to attract dedicated readers who come to shop at hundreds of vendors and participate in seminars, demonstrations and chat sessions with Country Living editors and contributors.
Michelle Balaz, Country Living's associate publisher, told Publishers Daily, “Country Living offers GoRVing a passionate reader base that loves domestic travel and prefers to take vacations road-tripping in the U.S."
The July/August 2016 issue is Country Living’s first-ever “Reader Issue,” with content from the title’s audience across the nation.
The theme of the magazine's cover unit is "a coast-to-coast road trip” with a horizontal, peel-open feature that reveals a U.S. map illustrated by Michael Mullan and a die-cut road that pulls open to reveal a second Country Living cover and two panels.
The panels feature custom content from RV bloggers around the country sharing some of their favorite travel moments.
A “Presented by Go RVing” call out appears on the outside cover page.
Country Living and Go RVing are also partnering on a sweepstakes. The winning reader will get $5,000 to go on a cross-country road trip this summer.