Timeliness & Relevancy Drive Conversion: eBay

"No matter what your company's strategy, timeliness and relevancy are still the key to driving conversion," said Leah Palomba, senior manager of global email marketing at eBay in a keynote talk at Email Insider Summit Europe today.

In her presentation, Palomba discussed the importance of bringing agility to an email marketing department. This requires an established process with cooperation and teamwork that can react quickly to the changing landscape of campaigns. She recommends empowering teams to set their own processes that work best for their lives and then encourage them to stick to this process.

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