Around the Net
Groupon Launches First Integrated TV Campaign
- Marketing Week, Friday, July 1, 2016 8:16 AM
Following a period of falling revenues, Groupon wants to reintroduce itself to UK consumers and hopes its first integrated TV campaign will highlight its transition into a “discovery brand”. The ‘Sensational Summer’ campaign, which will run from 11 to 29 July, aims to assist customers to “make their summer sensational” with exclusive fitness, activity, spa and holiday offers.
