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Nescafe Claims Tumblr Strategy Has Helped It To Better Connect With Younger Consumers

Having ditched its traditional Web sites in favour of the Tumblr platform six months ago, Nescafe says the move has not only "grabbed people's attention" but also boosted sales. The coffee brand now has 45 Tumblr sites live globally, with an additional 20 planned by year's end, as it aims to create a more direct connection with its younger consumers.

Read the whole story at Marketing Week »

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